As you might know, most of the world’s car manufacturers are busy electrifying their ranges, either in full or partially through Hybrids. Many of them have declared that they will only be selling fully-electric cars by 2030 in order to meet stringent new C02 emissions laws set mainly by the European governments.
“The demand for our sports cars is strong worldwide,” says CEO Oliver Blume. As we continue to implement our strategy of modern, sporty luxury, we are consistently investing in our product portfolio, innovations and our digital ecosystem. We want to make our products even better, even more unique, and even more appealing than they are today. We are focusing on limited editions and expanding our Sonderwunsch programme, among other priorities. We believe that we are very well positioned for the future – including on the important topic of sustainability.”
Porsche is also getting into the electric car game, and has been selling the Taycan since 2020. The German sports car company says it aims is to have 80% of all its sales being electric cars by 2030. To assist in this, an electric timeline has been set to this effect (note the absence of 911):
• Macan EV – 2024
• 718 EV – 2025
• Cayenne EV – 2026
• EV SUV bigger than Cayenne – 2028